In an ideal world, your martech stack runs like a well-oiled machine. In reality, lack of integration across different programs and automations prevents your program from working efficiently.
We partnered with Ascend2 to assess the state of technology migration in enterprise organizations and study the factors that drive changes in the martech stack. The report includes data from the study plus key insights from Chris Marriott of Email Connect.
Data highlights include:
- Most marketers (9 of 10) say their organizations can manage a migration, but fewer than 4 in 10 are experienced in dealing with a full tech transition.
- Companies who are seeking change in their martech stack list efficiency/productivity as their top reason (67%), followed by cost savings (52%), and staying competitive in the market (48%).
- Of companies we surveyed, 25% evaluate their marketing technology for potential updates at least quarterly, and another 40% evaluate at least annually.
- Budget constraints were listed as the top challenge (50%) associated with adding or replacing martech components, with integration complexities (41%) and delays in implementation (39%) rounding out the top three reasons.
Download the report for more details about this study plus guidance on the critical steps for successful migrations.
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