The loss of a hero

The loss of a hero

by | Jan 16, 2025 | News

Many of us are just now hearing the news of the passing of David Baker. The profound loss that is felt across the industry is a testament to the impact David has had. David throughout his life was always the smartest person in the room. Not in a boastful or arrogant...
Confessions from email jail

Confessions from email jail

by | Jun 13, 2024 | Thought Leadership

What’s on your email rap sheet? In my last MarTech column, “Stop! Or go directly to email jail,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building...
The 4 Minute Email Test

The 4 Minute Email Test

by | Apr 22, 2024 | Thought Leadership, Whitepapers

Today’s successful email marketers have developed a whole new mindset around not only what email can do for the company, but also how it can better serve customers. Our 10-question self-assessment will help you evaluate if your company is ready to compete in this new...

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