What’s your Cyber 6 strategy?

What’s your Cyber 6 strategy?

Are you up for a new twist in your holiday email marketing strategy this year? You don’t have to replace your entire holiday marketing plan. But I have an idea you can use to build engagement and conversions on the long shopping weekend that begins on...
4 Fall Email Marketing Tips to Boost Q4

4 Fall Email Marketing Tips to Boost Q4

Fall is more than the few weeks squeezed between back-to-school spending and the holiday shopping avalanche. Fall is your time to keep customers focused on your brand’s value and to build trust and momentum for holiday shopping. Campaigns that capitalize on...
AI in email marketing strategy

AI in email marketing strategy

Top 3 Uses for AI in Email Marketing and How to Use Them (Download the Guide) You probably know this already, but we’re going to say it again: Using AI in email marketing strategy can produce much more than subject lines and message copy! Generative AI for email...
AI Cadence and Attrition

AI Cadence and Attrition

We hear these questions all the time from our customers:  What’s the best email cadence for different segments of my email audience? Why do my customers disengage? How can I make my reports more useful and informative? We have one answer for all three questions:...
Building a Holiday Email Marketing Strategy

Building a Holiday Email Marketing Strategy

Email marketers are feeling the heat, and it’s not just from the summer sun. Q3 is the ideal time to start planning for the 2025 holiday email marketing season. A third or more of shoppers are already in the market hunting for gift ideas and the best bargains....