Thanks for 25 years in email!

Thanks for 25 years in email!

Last week I was carving out time on my calendar to tackle some big projects, and I came across a memo I had entered a long time ago. It was for today, and it marked my 25th anniversary as an email marketer. Wow – 25 years in email! That’s practically back to the...
It’s time for marketers to lead on AI

It’s time for marketers to lead on AI

AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I’ve been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We’re not just talking...