Thanks for 25 years in email!

Thanks for 25 years in email!

by | Aug 30, 2023 | News

Last week I was carving out time on my calendar to tackle some big projects, and I came across a memo I had entered a long time ago. It was for today, and it marked my 25th anniversary as an email marketer. Wow – 25 years in email! That’s practically back to the...
It’s time for marketers to lead on AI

It’s time for marketers to lead on AI

by | May 26, 2023 | Thought Leadership

AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I’ve been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We’re not just talking...
3 recession-defeating marketing strategies

3 recession-defeating marketing strategies

by | Mar 22, 2023 | Thought Leadership

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed...

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