A human wrote this column

A human wrote this column

One thing I love about life post-COVID is that I get to go to conferences and see lots of people, many of whom have become family after 25 years. If you get an opportunity to attend an industry conference, I hope you go. Connect with friends. Share drinks together and...
3 email marketing shifts to make in 2023

3 email marketing shifts to make in 2023

Consider making these three major directional changes that could help your email program succeed this year Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier...
What marketers need to know to prepare for 2023

What marketers need to know to prepare for 2023

Working on your 2023 strategies? Here’s a look at what to think about when planning for the coming year. Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the...