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Why smart marketers should front-load spending in 2025
I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs and whether marketers are even using CDPs — some things are new, but many of them...
The loss of a hero
Many of us are just now hearing the news of the passing of David Baker. The profound loss that is felt across the industry is a testament to the impact David has had. David throughout his life was always the smartest person in the room. Not in a boastful or arrogant...
RPE Origin Celebrates 20 Years Advancing Email Marketing
RPE Origin, formerly Red Pill Email, the email-first digital marketing agency, is celebrating 20 years of serving enterprise clients with email leadership services and helping the email industry evolve the channel into a revenue and engagement powerhouse. Today, the...
What every marketer should watch for in 2025
We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and...
4 tips for helping your email marketing team stay organized
A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your...
Holiday Email Marketing Survival Guide for Large Senders
The holiday season is upon us, and email marketers everywhere are bracing for the months ahead. While many thrive on the energy and excitement of this season, others find themselves struggling to keep up with the demands. This guide includes tips to help email...
Stop insulting your audience with this email behavior
Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about...
Make the Case for Investing in Large Scale Email Marketing
Friends, we in email marketing are at a crossroads. We know our email programs give our companies the biggest bang for the marketing buck – an average of $36 earned for every $1 of budget. We also know our customers – who they are, what they want, and how they shop –...
If I could double your email revenue, would you listen to me?
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end,...
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