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Holiday Email Marketing Survival Guide
The holiday season is upon us, and email marketers everywhere are bracing for the months ahead. While many thrive on the energy and excitement of this season, others find themselves struggling to keep up with the demands. This guide includes tips to help email...
Make the Case for Investing in Email Marketing
Friends, we in email marketing are at a crossroads. We know our email programs give our companies the biggest bang for the marketing buck – an average of $36 earned for every $1 of budget. We also know our customers – who they are, what they want, and how they shop –...
Identifying Client Needs in an Enterprise-Level Healthcare Migration
When a marketing department project expanded to an enterprise-level migration, the RPE Origin team was there to help navigate the process. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization: Assess client needs for...
Email for everyone: How RPE Origin makes accessibility work
Email accessibility isn't a "nice to have" feature in your email messages. For many companies, it's a legal requirement. If your emails are not accessible to people with physical or cognitive limitations or disorders, you can be vulnerable to legal action like fines...
Using Modular Templates in Email Design
Modular templates within a drag-and-drop email builder empower multiple teams in a single company to build emails quickly while maintaining brand consistency. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization:...
10 steps to more accessible email
Getting started with accessibility means rethinking many parts of your email templates and how you manage your email creation process. They also have a bonus: The time you invest now in making your emails more accessible will give all of your readers a better email...
Email accessibility means email for everyone
Creating an email that everybody can read and act on is like installing a ramp next to a staircase. People with limited mobility can use it to get into the building just like those who can walk the stairs. But even people without physical challenges can benefit. Too...
The Hidden Benefits of Accessible Email Design
Approximately 8% of people in the United States have some degree of visual impairment, which can impact their ability to interact with your email. Designing and coding ADA inclusive emails has benefits far beyond simply reaching those with a visual impairment. Learn...
Building Consensus in Selecting and Migrating to a New ESP
A major home décor retailer needed a new email service provider that better fit their needs. Their current process involved multiple platforms pieced together that created a bulky and inconsistent send process for their marketing team and limited access to email...
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