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How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are...
How Do You Define A Thought Leader?
Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I'm declining to name. The tweeter was one of several responding to another tweet about why he limits responses to "Can I pick...
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting. As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated...
Follow the email helpers
Email thought leaders give the winning strategies for restarting your email program in the midst of a global pandemic Since I joined this industry 22 years ago, I have been inspired by the willingness of many people to provide direction, advice, counsel and strategies...
Clock Ticking Loudly for Bronto Clients
Whether they know it or not, Bronto Software clients just got a proverbial fire lit under them. Bronto’s parent company, Oracle Netsuite, announced recently it had put the email marketing platform on “end-of-life” status and that it would end support for it on May 31,...
How Managing Email Deliverability is Like Managing Diabetes…
... And Why Selecting an ESP Based on Deliverability is not Wise Just saw an ad from an email service provider touting its deliverability prowess. The ad, which I’m guessing most of the email marketing community has seen, is BS on stilts. The ESP in question is by far...
BrontoMigration.com Will Help Bronto Customers Manage Platform ‘End of Life’
Longtime Email Veterans Team Up to Advise Users on Next Steps Now that Oracle has announced "End of Life" status for its Bronto email platform, customers who need help figuring out their next steps can call on BrontoMigration.com, a new consulting service staffed by...
Webinar: Holistic Email and RPEOrigin Present: What We’re Watching in 2021
John and I were grateful to join Kath Pay, CEO of the email consultancy Holistic Email Marketing for a discussion on what we are looking for from marketers in 2021! WHEW! We made it. 2020 was an impossible year that we, as marketers, made possible. Pivoting left...
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...
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