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How Do You Define A Thought Leader?

How Do You Define A Thought Leader?

Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I'm declining to name. The tweeter was one of several responding to another tweet about why he limits responses to "Can I pick...

Marketing is more than KPIs, it’s service

Marketing is more than KPIs, it’s service

We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting. As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated...

Follow the email helpers

Follow the email helpers

Email thought leaders give the winning strategies for restarting your email program in the midst of a global pandemic Since I joined this industry 22 years ago, I have been inspired by the willingness of many people to provide direction, advice, counsel and strategies...

Clock Ticking Loudly for Bronto Clients

Clock Ticking Loudly for Bronto Clients

Whether they know it or not, Bronto Software clients just got a proverbial fire lit under them. Bronto’s parent company, Oracle Netsuite, announced recently it had put the email marketing platform on “end-of-life” status and that it would end support for it on May 31,...

How Managing Email Deliverability is Like Managing Diabetes…

How Managing Email Deliverability is Like Managing Diabetes…

... And Why Selecting an ESP Based on Deliverability is not Wise Just saw an ad from an email service provider touting its deliverability prowess. The ad, which I’m guessing most of the email marketing community has seen, is BS on stilts. The ESP in question is by far...

Rethinking your strategic planning for 2021

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...

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