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AI Schmay-I; They’re Gonna Hit ‘Send’
So apparently AI is the shiny new thing that will revolutionize email. Don’t get me wrong. I like shiny new things as much as the next guy and am all for turbo-charging email programs. But every time I read about shiny new marketing objects, I think back to the...
2020 – The year we unlearned everything we learned
Five facts to bear in mind as we prepare for the New Year. Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely...
Trying to market during this uncertain holiday season? Stay focused on the job in front of you
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay strong. This year has been, by all accounts, a mess. It began well enough. But, here in the United States, 2020 began to go off the rails not...
Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing...
Introducing EmailGeeks.com, the World’s First Email Focused Jobs Site
Red Pill Email and Origin Email have been part the email community for more than 20 years, and in that time have come to think of the email-marketers as family. Conferences tend to serve as reunions with old friends as much as they serve as business functions. It’s...
Predictions for holiday 2020 V400.0? Be ready for anything.
So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more horrors. And we still have four months to go, bringing with it more hurricanes, the U.S. elections, COVID-19 2.0 and – maybe most...
In the Aftermath of 9/11, Email Shined.
Nineteen years ago today, I was on the last PATH train into the World Trade Center from Jersey City, New Jersey. I walked out under the hole caused by the first jet. The area was extremely crowded with people milling around trying to make calls on cell phones that...
Business stress is no excuse to spam.
Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are striving for revenue any which way they can. Most are...
One Remarkable Thing About Email.
Email has been called the most powerful direct marketing channel ever created, which is true. But there’s one striking difference between the email marketing community and the rest of direct marketing. Direct marketers have been historically notoriously stingy with...
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