Our Blog
Confessions from email jail
Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices.
Global Email Alliance: 4 agency leaders unite for client success
RIVERSIDE, California – Enterprise brands seeking maximum email marketing performance can now call on the Global Email Alliance: four experienced companies with decades of service to the email industry – from strategic direction and creative energy to guidance on...
Transforming Customer Journeys to Increase Engagement
The customer onboarding journey is a critical opportunity for engagement, especially in the financial industry. A nationally known financial institution was experiencing decreased customer engagement and lower card activation rates, and they turned to the RPE Origin...
Uncovering Hidden Challenges: The Value of an ESP Migration Roadmap
Enterprise email migrations are incredibly complex, and anything unexpected during the migration process can cause major business disruptions and increase costs. An ESP Migration Roadmap helps identity potential challenges before the process begins to avoid the...
Navigating the challenges and opportunities of AI & the evolving landscape
The evolving landscape of AI presents both opportunities and challenges for companies of all sizes. AI opens doors and empowers business leaders to fundamentally reshape their business operations, yet there are also potential negative impacts of AI to consider. This...
The 4 Minute Email Test
Today’s successful email marketers have developed a whole new mindset around not only what email can do for the company, but also how it can better serve customers. Our 10-question self-assessment will help you evaluate if your company is ready to compete in this new...
It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
Research: The State of the Enterprise Migration Change Decision
In an ideal world, your martech stack runs like a well-oiled machine. In reality, lack of integration across different programs and automations prevents your program from working efficiently. We partnered with Ascend2 to assess the state of technology migration in...
3 keys for better email engagement in Gmail
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
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