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How to survive (and learn from) email marketing mistakes
Learn how to deal with mistakes, analyze what went wrong and move forward from errors while maintaining a candid, accountable team culture.
3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
RPE Origin names Ryan Phelan CEO
When Ryan Phelan and John Caldwell joined their email agencies to create RPE Origin in 2020, they pooled decades of email experience and a shared focus on helping enterprise companies achieve success in email. Now, after four years of swift growth, RPE Origin has...
2023 – New Research on how Enterprise companies are using AI in email marketing
Our need to acquire new tech platforms is rapidly being outpaced by how fast we have to learn aboutthe technology behind each one and the data required to unlock new orchestration. The same is true about artificial intelligence (AI) and generative AI (GenAI). These...
Thanks for 25 years in email!
Last week I was carving out time on my calendar to tackle some big projects, and I came across a memo I had entered a long time ago. It was for today, and it marked my 25th anniversary as an email marketer. Wow – 25 years in email! That's practically back to the dawn...
It’s time for marketers to lead on AI
AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I've been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We're not just talking about what...
Enhancing our creativity: RPE Origin acquires LuckyRedPixel
We are thrilled to announce LuckyRedPixel [https://www.luckyredpixel.com/], a premier email-specific design firm, will join RPE Origin following an agreement to acquire the independent agency. This move means our clients will have even greater access to the creativity...
4 steps to take before hitting go on your new martech platform
Focus on these four key areas when migrating your systems from one MarTech platform to another. Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no...
3 recession-defeating marketing strategies
Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed...
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