Our Blog
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do with the...
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers? Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email...
How the Halloween zombies can help close your revenue gap
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails. Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make more money...
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. This month I’m going to deviate from my regular series and talk up the Periodic Table of Email from...
Here’s how to build on your email success
How you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic conversations with clients focus on avoiding failure: how to “fail fast,” recover from failure, see failure coming and recover from...
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny. One of the issues email marketers face is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what. None of us is immune to the rush of discovering a tool that...
Making the case for agency partners
Do you have a tax accountant, housekeeper, electrician or plumber on file? All of these services, and many more, are out there for two reasons: You don't have the time to do them. You don't do them as well as someone whose job is built around those skills. We do this...
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on track. I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes in good...
New job? Here are the skills you need to succeed today
How to prepare for and successfully execute a new leadership role. Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much....
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