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About emailgeeks Service Mark
#emailgeeks forever! Friends, Here's our response to the "#emailgeeks" confusion and speculation that blew up in the last few days since we announced that we received a service mark for the term "emailgeeks." There's a lot to unpack, and we know you're all busy, so if...
Apple moved to block open tracking. Now what?
For the last few weeks, email marketers have debated about the decision Apple has made to block open tracking. Some have wondered how they’ll be able to optimize send time or send real-time content. Some have debated the merits of open rates as a metric in general....
Don’t be too quick to dismiss established best practices for email
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry. I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best...
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy. An unsolicited magazine arrived at our house the other day. It wasn’t the direct-mail version of spam – it was about home building and design, and we’re doing both. And...
Losing open tracking will not kill email
Losing open tracking will not kill emailEspecially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself. ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading messages on...
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent. The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20...
I got mansplained and it changed my marketing
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process. This column will be tough for me to write because, after 20 years of being in marketing,...
How connected are you to your brand’s customer service?
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of...
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with you. Things feel as if they’re changing. My wife and I went out to dinner recently, the first time in over a year. It was an amazing experience and one step closer to acting like normal. Just having somebody else...
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