Blog Archives

Holiday Email Marketing Survival Guide

by RPE Origin | Nov 4, 2024 | Blog, Whitepapers

The holiday season is upon us, and email marketers everywhere are bracing for the months ahead. While many thrive on the energy and excitement of this season, others find themselves struggling to keep up with the demands. This guide includes tips to help email...

Make the Case for Investing in Email Marketing

by Ryan Phelan | Sep 27, 2024 | Blog, Case Studies, Thought Leadership

Friends, we in email marketing are at a crossroads. We know our email programs give our companies the biggest bang for the marketing buck – an average of $36 earned for every $1 of budget. We also know our customers – who they are, what they want, and how they shop –...

Identifying Client Needs in an Enterprise-Level Healthcare Migration

by RPE Origin | Sep 6, 2024 | Case Studies

When a marketing department project expanded to an enterprise-level migration, the RPE Origin team was there to help navigate the process. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization: Assess client needs for...

Email for everyone: How RPE Origin makes accessibility work

by RPE Origin | Sep 1, 2024 | Blog, Thought Leadership

Email accessibility isn’t a “nice to have” feature in your email messages. For many companies, it’s a legal requirement. If your emails are not accessible to people with physical or cognitive limitations or disorders, you can be vulnerable to...

Using Modular Templates in Email Design

by RPE Origin | Aug 29, 2024 | Case Studies

Modular templates within a drag-and-drop email builder empower multiple teams in a single company to build emails quickly while maintaining brand consistency. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization:...

10 steps to more accessible email

by RPE Origin | Aug 24, 2024 | Blog, Case Studies, Thought Leadership

Getting started with accessibility means rethinking many parts of your email templates and how you manage your email creation process. They also have a bonus: The time you invest now in making your emails more accessible will give all of your readers a better email...

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