Blog Archives

Why smart marketers should front-load spending in 2025

by Ryan Phelan | Jan 24, 2025 | Blog, Thought Leadership

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs and whether marketers are even using CDPs — some things are new, but many of them...

RPE Origin Celebrates 20 Years Advancing Email Marketing

by RPE Origin | Jan 7, 2025 | Blog

RPE Origin, formerly Red Pill Email, the email-first digital marketing agency, is celebrating 20 years of serving enterprise clients with email leadership services and helping the email industry evolve the channel into a revenue and engagement powerhouse. Today, the...

What every marketer should watch for in 2025

by Ryan Phelan | Dec 13, 2024 | Blog, Thought Leadership

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and...

4 tips for helping your email marketing team stay organized

by Ryan Phelan | Nov 15, 2024 | Blog, Thought Leadership

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your...

Holiday Email Marketing Survival Guide

by RPE Origin | Nov 4, 2024 | Blog, Whitepapers

The holiday season is upon us, and email marketers everywhere are bracing for the months ahead. While many thrive on the energy and excitement of this season, others find themselves struggling to keep up with the demands. This guide includes tips to help email...

Stop insulting your audience with this email behavior

by Ryan Phelan | Oct 14, 2024 | Blog, Thought Leadership

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about...

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