Blog Archives

Winning customer loyalty starts with straight talk about tariffs

by Ryan Phelan | May 13, 2025 | Blog, Thought Leadership

Remember when the world shut down for COVID five years ago? My inbox immediately filled with emails from brands explaining how they were reacting to this unexpected shift. Some were spectacular. Most weren’t, although many became more helpful or reassuring as the...

Strategies to Ensure High Email Deliverability

by Ryan Phelan | May 5, 2025 | Blog, Thought Leadership

Successful email marketing requires more than clever content and beautiful design. All that work means nothing if the email never reaches the inbox, and that’s why email deliverability matters, especially for enterprise companies. Email deliverability...

Your next marketing challenge may be winning over the AI in charge of the customer’s inbox

by Ryan Phelan | Apr 24, 2025 | Blog, Thought Leadership

Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your inbox has become interactive with an Alexa-like AI agent, one that sorts and acts on your...

Why marketing success requires failure (and how to handle it)

by Ryan Phelan | Mar 13, 2025 | Blog, Thought Leadership

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to share your experiences with others, understanding the point of...

3 reasons the ‘Do You Want to Hear From Us’ email must die

by RPE Origin | Feb 19, 2025 | Blog, Thought Leadership

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene...

Why smart marketers should front-load spending in 2025

by Ryan Phelan | Jan 24, 2025 | Blog, Thought Leadership

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs and whether marketers are even using CDPs — some things are new, but many of them...