Blog Archives

Using Data and Technology to Improve ROI on Holiday Email Campaigns

by Jeremy Grecco | Sep 12, 2025 | Blog

The stakes are high for holiday email campaigns at enterprise companies. Email volume is up, and year-end revenue goals are on the line. While the creative team brainstorms ideas for copy and design, the technology team should be looking at ways to use data and...

What to Optimize Before Q4

by Ryan Phelan | Sep 4, 2025 | Blog

6 key email programs to optimize before Q4 We’re a few weeks away from Oct. 1. Has your Q4 email marketing strategy planning kicked in yet? Before you turn everything over to holiday campaign planning, take time now to review six email programs that run in the...

Journeys: The Foundation of a Successful Email Program

by Ryan Phelan | Aug 27, 2025 | Blog

I just came back from a journey. I adopted a 100-pound standard poodle in Palm Springs, Ca., and drove him back to my home in Dallas. The trip took my co-driver and me 20 hours over two days. But we didn’t just jump into the car with Luca and all of his...

Creating Successful Holiday Emails

by Evan Diaz | Aug 22, 2025 | Blog

From Data to Design: Holiday Email Marketing That Works The holiday season can be one of the most rewarding — and most chaotic — times of the year for people working on holiday email marketing campaigns. Timelines are tight. There are more eyes on every send, but...

Christmas in July: How Email Marketers Prepare for the Holiday Code Freeze

by Jeremy Grecco | Aug 4, 2025 | Blog

Christmas in July: How Email Marketers Prepare for the Holiday Code Freeze Email marketers are always working a season or two ahead. That means many are already hearing the faint sound of sleigh bells in the snow and thinking ahead to the holiday code freeze. For...

Maximize Back-to-School Sales with Effective Email Marketing

by Ryan Phelan | Jul 30, 2025 | Blog

Maximize Back-to-School Sales with Effective Email Marketing Back-to-school sales will be big business again in 2025, with sales forecast to reach $39.4 billion for K-12 shopping and $88.8 billion for college shopping. Shoppers are out in full force now, scouring...