Thought Leadership- Page 2 of 4

It’s time to turbocharge our path to email innovation

by Ryan Phelan | Apr 17, 2024 | Thought Leadership

Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The...

3 keys for better email engagement in Gmail

by Ryan Phelan | Mar 25, 2024 | Thought Leadership

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary...

How to survive (and learn from) email marketing mistakes

by Ryan Phelan | Feb 20, 2024 | Thought Leadership

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though...

3 keys for email marketing in 2024: AI, change, learn

by Ryan Phelan | Jan 25, 2024 | Thought Leadership

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year...

2023 – New Research on how Enterprise companies are using AI in email marketing

by RPE Origin | Sep 12, 2023 | Thought Leadership, Whitepapers

Our need to acquire new tech platforms is rapidly being outpaced by how fast we have to learn aboutthe technology behind each one and the data required to unlock new orchestration. The same is true about artificial intelligence (AI) and generative AI (GenAI). These...

It’s time for marketers to lead on AI

by Ryan Phelan | May 26, 2023 | Thought Leadership

AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I’ve been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We’re not just talking...

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