Marketers: Where will you be a year from now?

Marketers: Where will you be a year from now?

by | Dec 22, 2021 | Uncategorized

Three aspects of your career in marketing to think about and maybe change in the New Year. I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch...
Email deserves your respect

Email deserves your respect

by | Nov 17, 2021 | Uncategorized

Email is hardly the newest marketing channel around, but it shouldn’t be treated like a commodity. Respect its power. A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said,...
Email M&A is seeing a surge

Email M&A is seeing a surge

by | Oct 28, 2021 | Uncategorized

Is it 2013 all over again? And what are the implications for email marketers? Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email...

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