Uncategorized- Page 5 of 8

Getting the big picture for the future of email

by Ryan Phelan | Oct 8, 2021 | Uncategorized

The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. This month I’m going to deviate from my regular series and talk up the Periodic Table of Email from...

Here’s how to build on your email success

by Ryan Phelan | Sep 4, 2021 | Uncategorized

How you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic conversations with clients focus on avoiding failure: how to “fail fast,” recover from failure, see failure coming and recover from...

Email marketers don’t have time for shiny new things

by Ryan Phelan | Sep 2, 2021 | Uncategorized

How to diagnose if you’re wasting your time chasing the bright-and-shiny. One of the issues email marketers face is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what. None of us is immune to the rush of discovering a tool...

In a summer lull with your email marketing?

by Ryan Phelan | Jul 31, 2021 | Uncategorized

Now is the time to check your program metrics and get your holiday planning on track. I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes in good...

New job? Here are the skills you need to succeed today

by Ryan Phelan | Jul 30, 2021 | Uncategorized

How to prepare for and successfully execute a new leadership role. Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much....

Apple moved to block open tracking. Now what?

by Ryan Phelan | Jul 12, 2021 | Thought Leadership, Uncategorized

For the last few weeks, email marketers have debated about the decision Apple has made to block open tracking. Some have wondered how they’ll be able to optimize send time or send real-time content. Some have debated the merits of open rates as a metric in general....

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