Let’s go shopping — for more and better data

Let’s go shopping — for more and better data

by | Jun 15, 2021 | Uncategorized

Work through these steps to ensure you have the data volume you need without sacrificing accuracy. An unsolicited magazine arrived at our house the other day. It wasn’t the direct-mail version of spam – it was about home building and design, and we’re doing both. And...
I got mansplained and it changed my marketing

I got mansplained and it changed my marketing

by | Jun 4, 2021 | Uncategorized

We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process. This column will be tough for me to write because, after 20 years of being in marketing,...
How Do You Define A Thought Leader?

How Do You Define A Thought Leader?

by | Apr 13, 2021 | Uncategorized

Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I’m declining to name. The tweeter was one of several responding to another tweet about why he limits responses to...

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