Marketing is more than KPIs, it’s service

Marketing is more than KPIs, it’s service

by | Apr 4, 2021 | Uncategorized

We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders...
Clock Ticking Loudly for Bronto Clients

Clock Ticking Loudly for Bronto Clients

by | Mar 25, 2021 | Uncategorized

Whether they know it or not, Bronto Software clients just got a proverbial fire lit under them. Bronto’s parent company, Oracle Netsuite, announced recently it had put the email marketing platform on “end-of-life” status and that it would end support for it on May 31,...
Marketing is more than KPIs, it’s service

Rethinking your strategic planning for 2021

by | Jan 25, 2021 | Uncategorized

How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...
AI Schmay-I; They’re Gonna Hit ‘Send’

AI Schmay-I; They’re Gonna Hit ‘Send’

by | Jan 25, 2021 | Uncategorized

So apparently AI is the shiny new thing that will revolutionize email. Don’t get me wrong. I like shiny new things as much as the next guy and am all for turbo-charging email programs. But every time I read about shiny new marketing objects, I think back to the...

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